All posts filed under: Process

A Technique For Producing Ideas

Creativity / Process / Thoughts

My writer friends, Patrick and Cassie, have this sign hanging on the cork board of their home office. I asked Patrick where he got it, and it turns out it is an except from a classic book, A Technique for Producing Ideas, by advertising executive, James Webb Young. Young first presented the 5-step process in 1939 and he published a book about it in 1965. I love it. Especially the “Relax” part. Seriously! I find that […]